ASHOK CHHOLE MASALA 100g

Advance Information*

Introduction

Introducing the "ASHOK Chhole Masala 100g" from ASHOK, a product crafted to bring the authentic taste of North Indian cuisine to your kitchen. This exceptional spice blend is designed to elevate the humble chickpea, transforming it into the beloved Indian dish, Chhole, which is both flavorful and aromatic.

Quality and Purity

The ASHOK Chhole Masala is made from the finest quality spices, sourced carefully to ensure purity and freshness. Each batch of this aromatic blend undergoes rigorous quality checks to maintain the highest standards of authenticity and taste. Free from artificial additives, colors, and preservatives, this masala guarantees an unadulterated spice experience that is both healthy and delicious.

Ingredients

The magic of ASHOK Chhole Masala lies in its perfect blend of spices, which include:

• Coriander: Adds a mild, aromatic, and slightly citrusy flavor.
• Cumin: Provides a warm, earthy, and slightly bitter taste.
• Red Chili: Contributes to the heat quotient and a vibrant red color.
• Black Pepper: Brings a sharp and pungent flavor to balance other spices.
• Turmeric: Adds a golden hue and mild earthy bitterness.
• Cinnamon: Offers a sweet and spicy aroma and flavor.
• Cloves: Infuses a strong, sweet, aromatic flavor.
• Bay Leaf: Provides subtle depth and fragrance.
• Cardamom: Adds a sweet, floral, and spicy flavor.
• Nutmeg and Mace: Impart a sweet and nutty warmth.

Flavor Profile

ASHOK Chhole Masala presents a complex flavor profile that balances the smokiness of cumin and the tang of coriander with the heat from red chili and black pepper. The aromatic spices like cinnamon, cardamom, cloves, and nutmeg enhance the palate with their unique sweet and savory notes, creating an unforgettable culinary experience.

Usage and Applications

This versatile masala is not restricted to just making traditional chhole. Here are some of its applications:

• Chhole (Chickpea Curry): The primary use, where this masala enriches the dish with authentic Punjabi flavors.
• Vegetable Curries: Adds depth and complexity to mixed vegetable dishes.
• Rice Dishes: Enhances biryanis and pulaos with enriched flavor.
• Snacks and Appetizers: Spice up your samosas, pakoras, and other Indian snacks.
• Marinades: Use as a spice rub or mix with yogurt for marinating meats and paneer.

Nutritional Information

ASHOK Chhole Masala not only adds a burst of flavor but also comes with nutritional benefits, thanks to its natural spices. Here’s what a 10g serving approximately contains:

• Calories: 30 kcal
• Carbohydrates: 5g
• Protein: 1g
• Fats: 0.5g
• Fiber: 2g
• Sodium: 20mg

Packaging

The ASHOK Chhole Masala is available in a convenient 100g pack. The packaging is designed to retain the freshness and aroma of the spices. It comes with a resealable zipper that ensures the product remains fresh for a long period even after opening.

Storage

• Store it in a cool and dry place.
• Keep it away from direct sunlight to retain its color and aroma.
• Ensure that the pack is tightly sealed after each use to maintain its freshness.

Cooking Tips and Recipes

To achieve the best results with ASHOK Chhole Masala, here are some tips and a basic recipe:

• Cooking Tips:
• Roast the masala lightly before adding it to the curry to release its oils and enhance its flavors.

• Use alongside other fresh ingredients like ginger, garlic, and onions for a well-rounded taste.

• Basic Chhole Recipe:

• Soak 1 cup of chickpeas overnight.
• Pressure cook the chickpeas with salt until soft.
• In a pan, heat 2 tbsp of oil, add chopped onions, and sauté until golden brown.
• Add ginger-garlic paste and tomatoes; cook until the tomatoes are mushy.
• Add 2-3 tbsp ASHOK Chhole Masala and cook for a minute.
• Add cooked chickpeas and simmer for 10-15 minutes.
• Garnish with fresh cilantro and serve hot with bhature or rice.

Health Benefits of Spices

The spices included in ASHOK Chhole Masala are known for their health benefits:

• Coriander: Aids in digestion and has anti-inflammatory properties.
• Cumin: Known to boost