Chips - Kurkure - 50 gm

Advance Information*

Introduction to Kurkure Chips - 50 gm from Maa Mangala SHG, Deogarh

Welcome to the flavorful world of Kurkure Chips, a delightful snack crafted by Maa Mangala Self-Help Group (SHG) from Deogarh. In a compact 50 gm pack, these chips are not only a treat for your taste buds but also embody the spirit of community empowerment and traditional culinary expertise. Whether you are looking for a quick snack on the go or something to munch on during a movie night, these Kurkure Chips promise to deliver an unparalleled snacking experience.

Origins and Ethos of Maa Mangala SHG

Maa Mangala SHG, based in Deogarh, is a testament to community-driven initiatives aimed at nurturing local talent and promoting economic self-reliance. The group is predominantly composed of women who have pooled their resources and skills to create high-quality products that cater to both local and broader markets. Through meticulous selection of ingredients and adherence to traditional methods of preparation, Maa Mangala SHG ensures that every packet of Kurkure Chips reflects their commitment to quality and authenticity.

Traditional Methods Meet Modern Taste

Selection of Ingredients

The foundation of great chips lies in the choice of ingredients. For Kurkure Chips, Maa Mangala SHG sources the finest raw materials, including:

• Fresh Corn Flour: The primary ingredient that gives Kurkure its signature crunch.
• Rice Meal: Used to add a distinct texture to the chips.
• Edible Oil: A high-quality, refined oil that ensures a light and crispy finish.
• Essential Spices and Seasonings: Carefully selected to complement the base ingredients and create that irresistible taste.

Preparation Process

The preparation process involves a harmonious blend of traditional techniques and modern-day hygiene standards. Typically, the process includes:

1. Milling and Mixing: Freshly sourced corn flour and rice meal are finely milled and mixed in precise proportions to achieve the perfect base for Kurkure Chips.
2. Kneading and Shaping: The mixture is kneaded into a dough-like consistency, which is then extruded through specially designed molds to form the distinctive Kurkure shape.
3. Frying: The shaped dough is deep-fried at an optimal temperature using refined edible oil. This step is crucial as it ensures that the chips are light yet crispy.
4. Seasoning: Immediately after frying, the chips are dusted with a blend of carefully selected spices and seasonings. This not only enhances the flavor but also ensures that the taste is evenly distributed.

Detailed Flavor Profile

Understanding the flavor of Kurkure Chips involves deconstructing the multi-layered taste experience it offers:

1. Initial Crunch: The first bite introduces you to an audible crunch, setting the stage for the flavor journey ahead.
2. Spice Burst: As you continue, the spices begin to tease your palate. The balanced blend of flavors strikes a perfect harmony without overwhelming your senses.
3. Texture: The integration of corn flour and rice meal culminates in a texture that is light yet satisfyingly crunchy.
4. Aftertaste: A mild yet lingering aftertaste of spices leaves you yearning for more, making these chips absolutely irresistible.

Nutritional Benefits

While indulgence is often the focal point of snacking, Maa Mangala SHG ensures that their Kurkure Chips also offer some nutritional perks. Here are some benefits:

• Energy Boost: The refined edible oil and precise carbohydrate content provide a quick energy boost, making it an ideal snack for on-the-go consumption.
• Gluten-Free Ingredients: Made primarily from corn flour and rice meal, these chips are naturally gluten-free, catering to those with specific dietary needs.

Packaging and Storage

Compact and Convenient

The Kurkure Chips come in a 50 gm pack, designed for convenience and portability. Whether you are heading to school, work, or a picnic, these packs are easy to carry and ideal for single-serving consumption.

Packaging Material

Each pack is made using high-quality, food-grade packaging materials that ensure the chips remain fresh and crispy. The use of multi-layered, sealed pouches prevents any interaction with external air or moisture, thus extending the shelf life.

Easy Tear Open

The packaging features an easy tear-opening mechanism, eliminating the need for scissors or force to access the chips. This user-friendly design ensures that you can enjoy your snack hassle-free.

Community Impact

Economic Empowerment

By purchasing Kurkure Chips from Maa Mangala SHG, you are directly contributing to the economic empowerment of women in Deogarh. Each sale helps improve the livelihoods of the group's members, promoting financial independence and community development.

Skill Development

The SHG model promotes the development of various skills among its members, including craftsmanship in food