Chitale Products

Advance Information*

Introduction

Chitale Products stand as a testament to a rich legacy that commenced in 1939. This was the year when the visionary Late Shri. Bhaskar Ganesh Chitale embarked on an entrepreneurial journey by launching a modest milk distribution business in Bhilawadi, Sangli district. This pioneering venture heralded the onset of the first-ever entrepreneurial dairy revolution in India. His dedication and passion laid down the foundations of what would become one of India's most revered and beloved brands.

Early Beginnings

The Vision

In the late 1930s, the concept of dairy farming and milk distribution in India was rudimentary at best. Recognizing an opportunity to streamline and professionalize this sector, Bhaskar Ganesh Chitale, with his acute business acumen and insightful vision, decided to venture into the world of dairy. Starting with a small-scale operation, he focused on creating a reliable supply chain, ensuring that the people of Bhilawadi had access to pure, fresh milk daily.

Growth and Expansion

Slowly but steadily, his enterprise grew. The burgeoning success of the milk distribution business did not go unnoticed. His sons, Bhausaheb, Rajabhau, Nanasaheb, and Kakasaheb Chitale, joined the burgeoning business upon completing their education. With youth and vigor, they brought new ideas and innovations, pushing the envelope further. By the time the 1950s dawned, the Chitale brand was synonymous with quality and reliability in dairy.

Chitale Bandhu Mithaiwale - Sweet Beginnings

Foundation

The year 1950 marked a turning point. Raghunath Chitale, affectionately known as Bhausaheb, decided to diversify the family’s business portfolio. With his brother Rajabhau (the Late Narsinha Chitale) as a steadfast ally, they established Chitale Bandhu Mithaiwale. This new venture branched into the world of confectionery and sweets, bringing a new dimension to the Chitale brand.

Growth into a Household Name

Chitale Bandhu Mithaiwale rapidly evolved from its humble beginnings into a well-recognized and loved brand. Their commitment to quality, authenticity, and traditional recipes struck a chord with customers. The brand's sweets and snacks became a staple in homes across Maharashtra and, eventually, all over India.

Product Categories

Chitale's product range spans across multiple categories, reflecting their commitment to quality and authenticity in every product line. Here’s a deep dive into the various categories under the Chitale brand:

Dairy Products

The cornerstone of Chitale's legacy, their dairy products are renowned for their purity and taste.

1. Milk and Milk Derivatives
2. Fresh Milk: Pasteurized and homogenized for longer shelf life without compromising on taste.
3. Cream: Thick and rich, ideal for a variety of culinary uses.
4. Butter: Velvety smooth and made from the finest cream.

5. Ghee: Traditional clarified butter, perfect for Indian cooking and rituals.

6. Curd and Yoghurts

7. Fresh Curd: Thick and creamy, perfect for daily consumption.

8. Flavored Yoghurts: A variety of fruity flavors that cater to the modern palate.

9. Paneer and Cheese

10. Fresh Paneer: Soft, non-aged cheese ideal for a plethora of Indian dishes.
11. Various Cheese Varieties: Modern cheese varieties catering to an array of culinary applications.

Mithai (Sweets)

Chitale Bandhu Mithaiwale brings the essence of traditional Indian sweets to life.

1. Pedas and Barfis
2. Kesar Peda: Rich and flavored with saffron, a delicacy in every bite.

3. Mawa Barfi: Made from thickened milk, providing a sumptuous melt-in-the-mouth experience.

4. Laddus

5. Besan Laddu: Made from chickpea flour and rich ghee, a traditional favorite.

6. Motichoor Laddu: Tiny bead-like balls made from gram flour, unified to create a texture that's nothing short of heavenly.

7. Other Sweets

8. Shrikhand: Flavored sweetened yogurt, a timeless classic.
9. Amrakhand: Mango-flavored Shrikhand, capturing the essence of seasonal delight.

Namkeen (Savory Snacks)

Alongside sweets, Chitale Bandhu Mithaiwale offers a delectable range of savory snacks that are perfect for every occasion.

1. Bakarwadi

2. A crispy, spicy snack rolled with a unique blend of spices, this has become a signature product synonymous with Chitale.

3. Chivda

4. Poha Chivda: Flattened rice mixed with nuts and spices, a light and crunchy snack.

5. Cornflakes Chivda: A modern take using cornflakes for a unique texture.

6. Other Namkeen -