Hamdard RoohAfza

Advance Information*

Introduction

RoohAfza by HAMDARD, often referred to as the "Summer Drink of the East," is an iconic beverage that has been quenching thirsts and delighting palates for over a century. This fruit-filled punch is not just a drink; it’s a tradition, a memory, and an experience encapsulated in every sip. Known widely for its refreshing and cooling properties, RoohAfza stands out as a perfect treat on a hot day, embodying the essence of summer refreshment.

Heritage and Legacy

Hamdard Laboratory (Waqf), established in 1906, introduced RoohAfza as a cooling, natural alternative to fight the intense summer heat. Over the years, it has successfully maintained its position as a family favorite, passed through generations. RoohAfza is much more than just a beverage; it’s an integral part of cultural festivities, family gatherings, and daily life, creating memories that last a lifetime.

Ingredients

RoohAfza’s unique and enduring popularity can be attributed to its exceptional blend of ingredients. Each component adds to its unparalleled flavor and health benefits. Key ingredients include:

• Distillates of Rose: The quintessential ingredient that gives RoohAfza its floral note.
• Orange: Adds a tangy sweetness and refreshing citrus undertone.
• Pineapple: Brings a tropical zing.
• Carrot: Infuses the drink with a subtle earthiness and color.
• Spinach: Offers a slight complexity and nutritional boost.
• Lemon: Enhances the zesty profile and adds a burst of freshness.
• Mint: Adds a cooling effect and delightful aroma.

These ingredients are perfectly balanced to create a drink that is neither too sweet nor too sour, making it a universally loved refreshment.

Health Benefits

RoohAfza is not just a drink; it is a wholesome blend designed to offer numerous health benefits:

• Cooling Effect: Its composition helps in cooling the body down, making it an ideal drink for summers.
• Hydration: With natural ingredients, it helps in replenishing body fluids lost due to heat and physical activities.
• Rich in Nutrients: The diverse blend of fruits and herbs provides essential vitamins and minerals.
• Digestive Aid: Ingredients like mint and lemon serve to aid digestion and improve metabolic processes.
• Rejuvenation: The invigorating properties help in relieving fatigue and boosting energy levels.

Versatility

One of the major attractions of RoohAfza is its versatility. Besides being enjoyed on its own with chilled water, it serves as a magnificent base for a variety of beverages:

• RoohAfza Milkshake: A delightful mix of RoohAfza syrup with cold milk.
• RoohAfza Ice Cream Float: Combine it with vanilla ice cream for a fizzy treat.
• RoohAfza Lemonade: Mix with lemon juice and soda or water for a refreshing summer cooler.
• RoohAfza Mocktail: Blend with fruit juices for an exotic drink.

Packaging and Presentation

RoohAfza comes in elegantly designed bottles that preserve its essence and quality. The unmistakable crimson hue, coupled with the appealing aroma, sets the stage for an enjoyable drinking experience. HAMDARD takes meticulous care in ensuring that every bottle of RoohAfza meets the highest standards of quality and purity.

Cultural Significance

In many South Asian households and events, RoohAfza holds a special place. It is a staple during Ramadan to break the fast due to its cooling and hydrating properties. It is also a popular choice during weddings, festivals, and family gatherings, making it a drink that brings people together.

How to Enjoy RoohAfza

While RoohAfza is primarily enjoyed as a sweet, refreshing drink mixed with water or milk, its utility extends beyond a beverage:

1. As a Dessert Topping: Perfect for drizzling over ice creams, custards, and cakes.
2. In Smoothies: Enhance the flavor and nutrition of your morning smoothie with a splash of RoohAfza.
3. In Yogurt: Stir it into yogurt for a delicious twist.
4. Popsicles: Freeze the mixture of RoohAfza with water or milk to enjoy homemade popsicles.
5. In Baking: Use it as a syrup in cakes and pastries for an aromatic and flavorful essence.

Availability

RoohAfza is available in various sizes to cater to different needs – from families to individuals who want to enjoy it on the go. The availability in multiple regions makes it accessible globally, bringing a taste of tradition to the world.

Storage

To retain the flavor and freshness, RoohAfza should be stored in a cool, dry place. Once opened, it is recommended to keep it refrigerated and consume it within a few weeks.

Nutritional Information