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Manpasand Beverages (MANB) is leading player in beverages segment through its flagship product Mango Sip, a mango-based fruit drink launched in 1997. The product contributed 80% to revenues in FY16 (97% in FY14). T
Manpasand Beverages, a notable player in the fast-growing beverage segment, has made a significant impact with its flagship product, Mango Sip. Launched in 1997, Mango Sip has grown to become a household favorite and a consistent bestseller, underscoring the company’s extensive reach and dominance in the beverage market.
Mango Sip is a refreshing mango-based fruit drink that epitomizes the true essence of luscious, ripe mangoes. Lovingly made with select mangoes, this drink offers an unmatched taste and the genuine flavor of handpicked, sun-kissed mangoes. The 1200 ML pack is meticulously designed to cater to both casual enjoyers and family gatherings, ensuring that everyone gets a generous share of this delightful beverage.
Mango Sip's 1200 ML variant comes in an aesthetically pleasing and ergonomically designed bottle, ensuring both visual appeal and easy handling. The sizable volume is perfect for sharing, making it an excellent choice for family consumptions, small parties, and picnics. The bottle is designed with a secure cap to keep the drink fresh, preserving its rich flavor and ensuring convenience for storage.
The defining feature of Mango Sip is its extraordinary taste. Each sip provides a burst of refreshing mango goodness, instantly transporting you to an orchard filled with ripe, juicy mangoes. The drink is an excellent combination of sweetness and tang, catering to different palate preferences and age groups.
Mango Sip boasts of high-quality ingredients, ensuring the superior and consistent taste. The key ingredient, mango pulp, is sourced from carefully selected, ripe mangoes, guaranteeing the drink's authenticity and natural flavor. Other ingredients are carefully chosen to complement the mango core, providing a balanced and satisfying beverage.
Mango Sip is not just about the unparalleled taste; it also offers a beneficial nutritional profile. Rich in essential vitamins and minerals, it provides an energizing and healthful boost, making it a preferred choice for the health-conscious consumer.
The 1200 ML packaging of Mango Sip is designed to offer convenience. Its larger size makes it a cost-effective option for families and larger groups. It is available widely across retail stores, ensuring easy accessibility for consumers.
The bottle's ergonomic design makes it effortless to hold and pour, minimizing the risk of spills. The secure cap ensures that the beverage remains fresh and prevents any accidental leakage, making it travel-friendly.
The packaging is not only functional but also visually appealing. The vibrant colors and contemporary design elements align with the fresh and lively character of the drink within, drawing attention and standing out on store shelves.
The natural sweetness of mangoes provides an instant burst of energy, making Mango Sip the perfect drink for rejuvenating on a hot day or for an invigorating break during busy schedules.
Mango Sip can be enjoyed in various ways – on its own, as a base for smoothies, in cocktails, or even in desserts. Its versatility ensures that it complements different culinary preferences and innovates everyday recipes.
Since its inception in 1997, Manpasand Beverages has cultivated a robust market presence primarily driven by Mango Sip. Climbing the ladder to become the company’s flagship product, Mango Sip has significantly contributed to its revenue, accounting for 97% in FY14 and continuing to hold a strong position with 80% revenue contribution in FY16. This loyal consumer base is a testament to the product’s consistent quality and widespread acceptance.
A detailed understanding of the product's ingredients and nutritional profile is essential for today's health-conscious consumers.
