Masala Munch

Advance Information*

Introduction

Masala Munch by KURKURE is a delightful and zesty snack that brings together a medley of Indian spices and ingredients to create an irresistible treat. Whether you're looking for something to munch on while watching your favorite show, at a picnic, or simply to satisfy your snack cravings throughout the day, Masala Munch is a perfect choice. The 28 GM pack serves as a great single-serve option, ideal for individuals who relish flavorful and crispy snacks.

Brand Overview

KURKURE is a well-known snack brand that is synonymous with crunchy, tasty, and uniquely Indian snacks. It has established itself as a favorite among snack lovers across the country thanks to its consistent quality and delicious flavor profiles. The brand specializes in creating snacks that evoke a sense of nostalgia and contemporary delight alike. Masala Munch is a perfect example of KURKURE’s dedication to bringing the best of flavor and texture to your snacking experience.

Unpacking the Flavors

Masala Munch isn’t just another snack; it’s an explosion of flavors in your mouth. It combines a rich blend of spices typical to Indian cuisine with the perfect crunch that makes it impossible to have just one piece. Let’s delve into the detailed flavor profile that makes Masala Munch a standout snack:

Spice Blend

• Turmeric: Adds a subtle earthiness and a beautiful golden hue to the snack.
• Chili Powder: Provides the capsicum heat that is essential in elevating the spice quotient.
• Coriander: Offers a slightly lemony and peppery flavor.
• Cumin: Adds a warm, earthy aroma with a somewhat bitter-sweet taste.
• Black Salt: Rice with a sulfurous, smoky appearance brings another layer of depth to the flavor.
• Carom Seeds (Ajwain): Contribute a slight thymol flavor, which is characteristic of Indian cooking.

Texture and Appearance

Masala Munch has an enticingly crunchy texture that breaks down delightfully in your mouth. The product is shaped in small, wavy, and irregularly shaped sticks which catch the masala beautifully, ensuring every bite is flavorful. The deep golden-orange color, speckled with darker spice particles, creates a visually appealing snack that tempts you from the moment you see it.

Ingredients

KURKURE Masala Munch uses a combination of prime ingredients to ensure that every pack delivers the highest quality. Here is a list of primary components:

• Rice Meal: Provides a light and crisp base for the snack.
• Corn Meal: Contributes to the snack’s crunch and structure.
• Edible Vegetable Oil: Keeps the snack light and tasty.
• Gram Meal: Adds protein content and a slight nutty flavor.
• Spices and Condiments: Including chili powder, black salt, and coriander, which contribute to the signature masala taste.

Nutritional Value

The KURKURE Masala Munch 28 GM pack makes it easier to control portion size, especially for those who are health-conscious. The snack provides a balanced mix of carbohydrates, proteins, fats, and dietary fibers, making it a somewhat wholesome snacking option. Each 28 GM serving contains:

• Calories: Approximately 150-160 kcal
• Protein: 2-3 grams
• Carbohydrates: 15-20 grams
• Fat: 7-10 grams
• Dietary Fiber: 1-2 grams

Serving Suggestions

While Masala Munch is delicious on its own, it can also be paired with various other foods to create a more extravagant snacking experience.

• With Tea or Coffee: A perfect accompaniment to your evening chai or coffee.
• In a Chaat: Mix with chopped onions, tomatoes, coriander, and a dash of lemon juice to make a quick and tasty chaat.
• Yogurt Dip: Dip the crunchy sticks into flavored yogurt for an indulgent experience.
• Topped on Salads: Add a crunchy element to your salads by sprinkling some Masala Munch on top.
• With Chutneys: Pair with tangy tamarind or spicy coriander chutney for an authentic Indian taste.

Storage

Maintaining the crunch and flavor of Masala Munch is crucial for the best snacking experience:

• Store in a Cool, Dry Place: Keep your snack away from moisture and direct sunlight.
• Seal Properly: Ensure that the packet is properly sealed to maintain its freshness or transfer to an airtight container.
• Use Soon After Opening: While it has a good shelf life, it's best enjoyed fresh.

Packaging

The 28 GM pack is designed for convenience and portability. It’s the perfect size to fit into