RASNA NATIVE HAAT- JAMUN

Advance Information*

Overview

Rasna, a renowned name in the beverage industry, brings to you "Rasna Native Haat - Jamun," a delightful, refreshing, and nutritionally beneficial drink that caters to all age groups. This specialized product is part of Rasna's Native Haat range, which emphasizes indigenous flavors and nutritious ingredients drawn from the rich Indian heritage. Made from high-quality Jamun fruit, also known as Indian blackberry, this drink not only revitalizes but also provides various health benefits associated with the natural properties of Jamun.

Physical Characteristics

Appearance: - Color: The drink exhibits a deep, royal purple hue, indicative of the natural Jamun extract used in its formulation. - Texture: Its consistency is smooth and finely blended, ensuring a pleasant mouthfeel.

Aroma: - The drink has a robust, fruity aroma, filled with the essence of ripe Jamun fruit. This inviting scent is a precursor to the rich, sweet, and tangy taste that follows.

Taste: - The flavor profile is a perfect balance of sweetness and slight tartness, characteristic of Jamun, making it a refreshing beverage for any occasion. The natural sweetness ensures it is both delightful and thirst-quenching without being overwhelmingly sugary.

Ingredients

Rasna Native Haat - Jamun is prepared using high-quality, natural ingredients to ensure both taste and health benefits. The major components include:

• Jamun Pulp/Extract: The primary ingredient, harvested from the finest Jamun fruits to ensure maximum flavor and nutritional value.
• Water: Pure, filtered water forms the base.
• Sweeteners: Natural sweeteners are used to enhance the flavor without compromising on health.
• No Artificial Flavors or Colors: The rich purple color and authentic Jamun taste are derived from real fruits, with no synthetic additives.

Nutritional Benefits

Jamun is widely celebrated for its nutritious properties, and Rasna Native Haat - Jamun leverages these to provide a beverage that is both tasty and good for health:

• Rich in Vitamins and Minerals: Jamun is a great source of essential vitamins such as Vitamin A, C, and B6, as well as minerals like potassium, calcium, and iron.
• High in Antioxidants: Jamun contains significant amounts of antioxidants, which help in combating oxidative stress and promoting overall health.
• Digestive Health: Jamun is known to aid digestion, thanks to its fiber content and natural enzymes.
• Glycemic Impact: The drink can be a good option for individuals monitoring their blood sugar levels, as Jamun is traditionally known to help in managing blood sugar.

Packaging and Availability

Packaging: - Sizes: The drink is available in various sizes to cater to different needs, including individual servings (200ml), family packs (1 liter), and travel-friendly packs (500ml). - Material: Packed in high-quality, food-grade PET bottles or tetra packs to ensure safety and freshness. - Design: The packaging features a vibrant design with the depiction of Jamun fruits, emphasizing the natural and healthy aspect of the product.

Consumption and Usage

• Direct Consumption: Rasna Native Haat - Jamun can be consumed directly as a refreshing beverage, ideally served chilled.
• Mixing Option: It can also be used as a mixer in cocktails or mocktails, adding a unique flavor twist to your drinks.
• Culinary Uses: Beyond beverages, it can be incorporated into culinary recipes, such as desserts and marinades, to impart a distinct Jamun flavor.

Health and Safety Standards

Rasna ensures that all its products, including Native Haat - Jamun, comply with stringent health and safety standards:

• Quality Control: The production process follows rigorous quality checks to maintain high standards.
• Preservatives: Minimal use of preservatives to ensure the drink remains as natural as possible.
• Certifications: The product is certified by relevant food safety authorities, ensuring it is safe for consumption.

Environmental and Ethical Practices

Rasna is committed to sustainable and ethical practices:

• Sourcing: The Jamun fruits are sourced from sustainable farms, ensuring fair practices and supporting local farmers.
• Eco-Friendly Packaging: Efforts are made to use recyclable materials and reduce the carbon footprint associated with packaging and distribution.

Conclusion

Rasna Native Haat - Jamun stands out as a premium beverage that marries taste with health benefits. Its authentic Jamun flavor, combined with the brand's commitment to quality and sustainability, makes it a perfect choice for health-conscious consumers. Whether you are looking for a daily drink, a special refreshment for gatherings, or a versatile mixer for creative drinks, Rasna Native Haat - Jamun is the ideal pick.