SURF EXCEL

Advance Information*

Introduction to Surf Excel

Surf Excel, a renowned brand under Hindustan Unilever Limited, stands as a testament to effective and efficient laundry solutions. With decades of expertise in fabric care, Surf Excel has consistently delivered premium-quality products designed to tackle the toughest stains while maintaining the quality and color of fabrics. Originating from India, this brand has not only become a household name but has also evolved with innovative formulations to meet the changing needs of consumers.

Product Range

Surf Excel boasts an extensive range of products catering to various laundry needs, available in different forms such as powder, liquid detergent, and bar soap. Each product variant is designed to provide superior cleaning while being gentle on clothes. Here's a detailed overview of the different Surf Excel products available:

1. Surf Excel Matic: Front Load

• Form: Powder
• Specialty: Specifically designed for front-loading washing machines.
• Features:
• Advanced cleansing technology that works at lower water levels.
• Prevents undesired residue buildup in machines.
• Enhanced formulation for effective stain removal.
• Fragrance that keeps clothes fresh.
• Low suds formula to prevent clogging in washing machines.

2. Surf Excel Matic: Top Load

• Form: Powder
• Specialty: Tailored for top-loading washing machines.
• Features:
• Superior technology that works well with high water levels.
• Dissolves effectively to avoid residue.
• Delivers brilliant results with tough stains.
• Fresh and long-lasting fragrance.
• Formulated to avoid excess lather, ensuring smooth operation of washing machines.

3. Surf Excel Easy Wash

• Form: Powder
• Target Use: Hand wash and semi-automatic machines.
• Features:
• Fast-dissolving formula to make hand washing convenient.
• Removes tough stains with ease using just hand wash.
• Gentle on hands and fabrics.
• Infused with fragrant boosters to keep clothes smelling fresh.

4. Surf Excel Liquid Detergent

• Form: Liquid
• Variants:
• Matic (Front Load and Top Load)
• Easy Wash
• Features:
• Ensures no residue on clothes.
• Provides better dissolution compared to powders.
• Effectively removes stains without much scrubbing.
• Gentle on clothes, maintaining their texture and color.
• Easy to pour and use.

5. Surf Excel Bar Soap

• Form: Bar Soap
• Target Use: Pre-treatment of stains.
• Features:
• Compact and easy to use for targeted stain removal.
• Perfect for collar and cuff stains.
• Can be used for scrubbing tough stains before machine wash.
• Gentle on hands with a pleasant fragrance.

Key Ingredients and Technology

Surf Excel products integrate a unique combination of active ingredients and technological advancements to ensure optimal cleaning performance. The key ingredients include:

• Enzymes: Help break down complex stains like proteins and oils.
• Surfactants: Aid in loosening dirt and grime from fabric fibers.
• Fragrance Boosters: Infuse a lasting pleasant scent into the clothes.
• Polymers: Prevent dirt from redepositing on fabrics during the wash.

Specialized Stain Removal

One of the hallmark attributes of Surf Excel products is their ability to handle a myriad of stains effectively. Surf Excel’s research in fabric care and stain removal offers customized solutions for different types of stains:

• Food Stains: Ketchup, chocolate, curry, and fruit juices.
• Outdoor Stains: Mud, grass, and soil.
• Household Stains: Cooking oil, grease, and ink.
• Miscellaneous Stains: Blood, sweat, and cosmetics.

Fabric Care Technology

While delivering robust stain removal capabilities, Surf Excel also ensures the protection of fabric quality. This dual approach is achieved through:

• Fibre Clean Technology: Thoroughly cleans each fiber without damaging.
• Color Lock Formula: Preserves the brightness of colors, preventing fading.
• Fabric Softening Agents: Keep clothes soft and comfortable.

Eco-friendly Initiatives

Aligning with sustainability goals, Surf Excel integrates eco-friendly practices in their product lines and manufacturing processes:

• Biodegradable Ingredients: Use of components that break down naturally without harming the ecosystem.
• Reduced Water Usage: Formulations designed to work effectively with less water, conserving natural resources.
• Minimalistic Packaging: Eco-friendly packaging solutions to reduce plastic waste.

Sizes and Packaging Variants

Surf Excel ensures that there is a product size and pack suited for every family's need:

• Small Packs: Ideal for