- Key Features & Attributes
- Ratings & Reviews
- Know your Supplier
- Product description from supplier
Agricultural Marketing Management by Lakshmi Dhar Hatai is an essential hardback resource that effectively addresses the multidimensional aspects of agricultural marketing. This comprehensive text is meticulously structured into twelve enlightening chapters that guide readers through fundamental concepts in agricultural marketing, marketing management, and the dynamics of marketing channels. With an emphasis on practical knowledge, this book covers key topics such as market analysis, consumer behavior, pricing strategies, demand forecasting, and effective sales promotion. It serves as a pivotal resource for various stakeholders including students, academicians, policy-makers, and agricultural professionals, rising to the urgent need for improved marketing strategies in the evolving agricultural sector. By utilizing this book, readers will not only enhance their understanding of the marketing landscape but also acquire the necessary skills to establish successful agricultural enterprises and optimize marketing operations, proving invaluable in driving productivity and efficiency in the agricultural marketing system.
Key Features
| Features | Description |
|---|---|
| Comprehensive Coverage | In-depth exploration of 12 key topics in agricultural marketing, providing a holistic understanding. |
| Logical Structure | Organized in a methodical sequence that simplifies complex concepts for easy learning. |
| Target Audience | Designed for students, academicians, policymakers, and agricultural professionals. |
| Practical Insights | Imparts applicable knowledge on various marketing techniques and strategies. |
| Focus on Efficiency | Emphasizes on enhancing productivity and efficiency within the agricultural marketing system. |
| Accessibility | Written in simple and lucid language to cater to a diverse audience. |
| Entrepreneurship Guidance | Includes insights on establishing agricultural enterprises and marketing units. |
| Attributes | Description |
|---|---|
| Author | Lakshmi Dhar Hatai |
| Format | Hardback |
| Number of Chapters | 12 |
| Language | Simple and Lucid |
| Target Audience | Students, Academicians, Policymakers, Administrators, Economists, Researchers |
| Key Topics | Marketing Strategies, Buyer Behavior, Demand Forecasting, Pricing Policies, Sales Promotion |
| Publication Type | Educational Resource |
*Disclaimer: This above description has been AI generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.
Brand: NIPA
Country of Origin: India
Agricultural marketing management involves the coordination of various activities within an agricultural enterprise to achieve higher productivity in marketing operations by making optimal use of available resources. This book provides a comprehensive overview of the subject matter, divided into twelve chapters that cover all relevant topics in a logical sequence, using simple and lucid language with an emphasis on basic concepts.
The book contents aim to impart essential knowledge about marketing, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, sales promotion techniques, and entrepreneurship. This information is useful for establishing a business enterprise, improving market infrastructure, direct and group marketing, setting up modern marketing and processing units, and enhancing the overall efficiency of the agricultural marketing system.
Agricultural marketing management involves the coordination of various activities within an agricultural enterprise to achieve higher productivity in marketing operations by making optimal use of available resources. This book provides a comprehensive overview of the subject matter, divided into twelve chapters that cover all relevant topics in a logical sequence, using simple and lucid language with an emphasis on basic concepts.
The book contents aim to impart essential knowledge about marketing, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, sales promotion techniques, and entrepreneurship. This information is useful for establishing a business enterprise, improving market infrastructure, direct and group marketing, setting up modern marketing and processing units, and enhancing the overall efficiency of the agricultural marketing system.
This book is a valuable resource for students, academicians, policy-makers, administrators, economists, researchers, and managerial personnel who are interested in developing policies and programs to improve stakeholder knowledge and managerial skills in the agricultural marketing sector.
Content
1. Market, Marketing and Agricultural Marketing 2. Marketing Strategy, Marketing Mix and Marketing Management 3. Marketing Information and Marketing Research 4. Marketing Channel and Marketing Functions 5. Grading, Standardization, Packaging 6. Consumer Behavior 7. Demand and Sales Forecasting 8. Pricing and Pricing Policies 9. Product and Product Planning 10. Promotion Mix and Sales Promotion 11. Sales Management and Salesmanship 12. Entrepreneurship 13. Selected Bibliography
Inclusive of all taxes
You Save: -9278.69
Prices converted to INR (Indian Rupees) are approximate and may vary based on current currency exchange rates.