BB CREAM

Advance Information*

Introduction

Fair & Lovely, a brand synonymous with skincare excellence, introduces its groundbreaking BB Cream. This product is the ultimate fusion of skincare and cosmetic coverage, delivering the dual benefits of a fairness cream and a makeup-like finish. Designed for the modern woman who strives for effective and efficient beauty solutions, Fair & Lovely's BB Cream is engineered to provide an even skin tone, while imparting a natural glow, and ensuring optimal skincare benefits.

What is BB Cream?

BB Cream, short for Beauty Balm or Blemish Balm, is a multi-functional skin cream that serves as a moisturizer, sunscreen, and foundation all in one. Fair & Lovely's BB Cream goes beyond the conventional to offer exclusive enriching elements that cater to skin lightening and toning, providing users with a flawless matte finish, a radiant look, and essential skin nourishment.

Key Benefits

1. Fairness Cream Benefits
2. Skin Brightening: With ingredients designed to lighten the skin tone, the cream promotes a visibly fairer complexion over regular use.
3. Dark Spot Reduction: Targets dark spots and uneven skin tone to provide a consistent, clear fairness.

4. Nourishment: Enriched with essential vitamins and nutrients to keep the skin healthy and glowing.

5. Make-up Finish

6. Natural Coverage: Mimics the effects of foundation, giving an even-toned look without the heaviness of traditional foundation products.
7. Matte Effect: Ensures a shine-free, natural matte finish that lasts throughout the day.
8. Instant Glow: Provides a radiant dewy finish, enhancing the natural beauty of your skin.

Formulation

Fair & Lovely's BB Cream features an advanced formulation that optimizes both skincare and cosmetic benefits. Here’s a closer look at what makes this product superior:

Active Ingredients

• Niacinamide: Known for its anti-inflammatory properties and ability to lighten dark spots and pigmentation.
• Vitamin B3 Complex: Promotes even skin tone and enhances the skin's barrier.
• Allantoin: Moisturizes the skin and promotes the healing of damaged skin cells.
• Micronized Titanium Dioxide: Provides effective broad-spectrum UVA and UVB protection.

Texture and Application

• Non-Greasy Formula: Designed to be quickly absorbed without a greasy residue, making it suitable for all skin types, including oily skin.
• Lightweight Feel: Ensures a comfortable wear, ideal for daily use.
• Smooth Application: Blends effortlessly into the skin, providing a seamless, streak-free finish.

How to Use

For optimal results, Fair & Lovely's BB Cream should be incorporated into your daily skincare routine:

1. Cleanse: Begin with a clean, dry face. Use a gentle cleanser to remove any impurities.
2. Moisturize: Apply a light moisturizer suited to your skin type if needed.
3. Apply BB Cream: Take a small amount of BB Cream and dot it all over your face.
4. Blend: Using your fingertips or a makeup sponge, blend the cream evenly onto your face and neck.
5. Finish: Proceed with your usual makeup routine if desired. The BB Cream can act as a primer, foundation, and concealer, providing a smooth base for additional products.

Variants

Fair & Lovely recognizes that beauty is diverse and offers variants of the BB Cream to cater to different skin tones and types:

Fair & Lovely BB Cream - Original

• Tone: Best suited for light to medium complexions.
• Finish: Natural matte finish with light coverage.

Fair & Lovely BB Cream - Natural Glow

• Tone: Enhances the skin's natural radiance with a dewy finish.
• Formulation: Contains micro-pigments to adapt to your natural skin tone.

Fair & Lovely BB Cream - Medium Coverage

• Tone: Suitable for medium to darker complexions.
• Finish: Provides medium coverage to conceal imperfections and even skin tone.

Packaging

Aesthetically appealing and practical, Fair & Lovely's BB Cream comes in:

• Tube Packaging: Easy to use and transport, ideal for your handbag or travel.
• Sizes: Available in 20g and 40g sizes to cater to different user needs.

Skin Compatibility

This product is dermatologically tested for safety and efficacy. It is designed to be:

• Non-comedogenic: Does not clog pores.
• Hypoallergenic: Formulated to minimize the risk of allergic reactions.
• Suitable for Sensitive Skin: Gentle enough for daily use on sensitive skin.

Sun Protection

Integrating sun protection into your skincare routine is crucial. Fair & Lovely's BB Cream contains SPF 15 to shield your skin from harmful UV rays and