"The book has been designed to introduce users to various aspects of hortipreneurship and to present opportunities for value addition through farmers empowerment and entrepreneurial development facilitated by FPOs and start-ups. This is a distinct endeavor that involves both diversification and effective business strategies.

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Content

"1. Promoting Startups in Agriculture Ministry of Agriculture Farmers Welfare, Government of India 2. Agriculture Startups in India 3. Hortipreneurial Dynamics V.K. Jayarghavendra Rao 4. Role of Farmers Producers Organizations (FPOs) in Tapping Value Addition Opportunities in Horticulture R. Venkattakumar 5. A Systematic Approach R Venkattakumar 6. Communication Styles for Extension Organizations V.K. Jaya Raghavendra Rao 7. Use of ICT and Social Media in Horticultural Extension V.K. Jayarghavendra Rao 8. Supply Chain Management of Horticultural Crops Vijay Rakesh Reddy S. 9. Establishment of Business Unit, Preparation of Detailed Project Report (DPR) and FSSAI Licensing Procedures Vijay Rakesh Reddy S. 10 Horticultural Extension in Remote Areas A Case of Puthari FPO Saju George 11. Horticultural Outreach Lessons Experiences of National Horticulture Fair M.R. Dinesh 12. Risk Management in Entrepreneurship V.K. Jayarghavendra Rao 13. Value Chain Analysis for Startups/FPOs V.K. Jayaraghavendra Rao 14. Business Models in Retail V.K. Jayarghavendra Rao 15. Business Analytics V.K. Jayaraghavendra Rao 16. Progress of Technology Commercialization and Incubation Support at ICAR: Status Prospects with Reference to Horticulture Sudha Mysore 17. Startup Ecosystem V.K. Jayaraghavendra Rao 18. Startup Pitch Funding V.K. Jayaraghavendra Rao 19. Business Planning V.K. Jayaraghavendra Rao

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