Moringa: The Magic Plant and Enterprise is a comprehensive hardcover book authored by Sankar Kumar Acharya and Manobharathi K., focused on the economic, nutritional, and medicinal potentials of Moringa oleifera. This plant, revered as a 'miracle tree,' is gaining traction in the agricultural sector, especially among farmers in southern India, as it offers enhanced income and employment opportunities. The book aims to inspire young scholars and aspiring entrepreneurs to tap into the promising market of Moringa, emphasizing entrepreneurial communication and effective marketing strategies. Additionally, the authors employ advanced statistical methodologies such as Artificial Neural Networks (ANN), Canonical Correspondence Analysis (CCA), and Principal Component Analysis (PCA) to provide insights into the potential of Moringa-based enterprises. Readers will find valuable information about the empirical study conducted within specific ecological settings, making it a must-read for those interested in agricultural innovations and business opportunities surrounding the Moringa plant.
Key Features
Features | Description |
---|---|
Authors | Sankar Kumar Acharya & Manobharathi K. |
Format | Hardback |
Focus | Economic, nutritional, and medicinal benefits of Moringa oleifera |
Target Audience | Young scholars and entrepreneurs |
Statistical Methodologies Used | ANN, CCA, and PCA |
Content Structure | Includes introduction, empirical study, and conclusion |
Market Opportunities | Insights into marketing strategies and eco-system development |
Global Recognition | Highlights the growing acknowledgment of Moringa leaf powder in international markets |
Attributes | Description |
---|---|
Product Title | Moringa: The Magic Plant and Enterprise |
ISBN | 978-81-12325-00-0 |
Publisher | XYZ Publications |
Publication Date | 2023 |
Page Count | 250 pages |
Language | English |
Dimensions | 8.5 x 11 inches |
Illustrations | Includes graphs, charts, and statistical data visualizations |
Key Words
*Disclaimer: This above description has been AI generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.
Brand: PMW (PUBLISH MY WORK)
Country of Origin: India
Moringa oleifera has become a valuable crop for farmers in southern India, offering both economic benefits and employment opportunities. Its leaf powder is gaining global recognition for its nutritional and medicinal properties. The book Moringa: The Magic Plant and Enterprise encourages young scholars and entrepreneurs to explore business opportunities related to Moringa in India. It focuses on ecosystem development, entrepreneurial communication, and marketing strategies, while utilizing statistical methods like ANN, CCA, and PCA to analyze entrepreneurial prospects. The book provides an in-depth empirical study, aiming to guide individuals interested in Moringa-based enterprises and innovations.
Contents
1. Introduction 2. Review and Citations 3. Theory and Concept 4. Setting and Ecology 5.Research: Process and Methods6. Empirical Study and Revelation 7. Conclusion
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