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Entrepreneurship Development in Specialty Agriculture provides a comprehensive examination of how specialty crops can drive economic growth and entrepreneurship among farmers. Authored by a team of experts in the field, this publication highlights the pressing need for farmers to embrace innovative agricultural practices in the wake of the COVID-19 pandemic. The book outlines proven strategies for adding value to specialty crops through on-site processing, expanding market access via direct sales, and tapping into niche markets. It includes insightful case studies on modern agricultural techniques and emphasizes the importance of technology in enhancing productivity and profitability. With contributions covering diverse topics, from the socio-economic impacts of agricultural processes to emerging digital marketing trends, the book serves as a vital resource for farmers, agricultural entrepreneurs, and policy-makers aiming to adapt and thrive in the evolving landscape of specialty agriculture.
Key Features
Features | Description |
---|---|
Comprehensive Coverage | Covers various aspects of specialty agriculture, including marketing, production, and socio-economic impacts. |
Expert Contributions | Written by a diverse team of specialists with extensive experience in agriculture. |
Innovative Strategies | Explores key strategies for improving farm profitability and entrepreneurship. |
Case Studies | Includes practical examples and case studies for better understanding. |
Focus on Technology | Discusses the significance of technological interventions in modern agriculture. |
Attributes | Description |
---|---|
Format | Hardback |
Authors | Jyoti Kachroo, Sudhakar Dwivedi, S. P. Singh, Anil Bhat, Sabbey Sharma, Malika Sharma, Rakesh Sharma |
Publication Purpose | To explore the role of specialty agriculture in enterprise growth and development. |
Target Audience | Farmers, agricultural entrepreneurs, policymakers, academics. |
Topics Covered | Supply chain dynamics, Technological innovations, Niche marketing, Economic analysis. |
Key Words
*Disclaimer: This above description has been AI generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.
Brand: NIPA
Country of Origin: India
The specialty crop sector has experienced consistent growth both domestically and internationally over the past decade. Nevertheless, the emergence of the COVID-19 pandemic has introduced unique obstacles to the industry, which could potentially hinder its continued expansion, while simultaneously promoting a favorable trend in consumer preferences for purchasing specialty crops directly from farms. To capture a larger share of the economic value derived from their crops, farmers could consider performing certain processing functions on-site prior to selling their products, developing higher-value specialty crops, establishing direct marketing channels that bypass intermediaries, and identifying niche markets. These additional benefits would stimulate economic activity and foster entrepreneurship development. Consequently, the publication titled Entrepreneurship Development in Specialty Agriculture aims to explore the role of specialty agriculture in the formation and growth of enterprises.
The specialty crop sector has experienced consistent growth both domestically and internationally over the past decade. Nevertheless, the emergence of the COVID-19 pandemic has introduced unique obstacles to the industry, which could potentially hinder its continued expansion, while simultaneously promoting a favorable trend in consumer preferences for purchasing specialty crops directly from farms. To capture a larger share of the economic value derived from their crops, farmers could consider performing certain processing functions on-site prior to selling their products, developing higher-value specialty crops, establishing direct marketing channels that bypass intermediaries, and identifying niche markets. These additional benefits would stimulate economic activity and foster entrepreneurship development. Consequently, the publication titled Entrepreneurship Development in Specialty Agriculture aims to explore the role of specialty agriculture in the formation and growth of enterprises.
Content
 1. Supply Chain, Value Addition and Marketing of Agricultural Produce for Increasing Farm Profits - Anil Bhat, Jyoti Kachroo, Sudhakar Dwivedi, S.P. Singh, Pawan Sharma, Sabbbey Sharma and Malika Sharma
 2. Hi-Tech Kiwi Fruit Production in Himalayan States Potential for Transformation from Subsistence Farming to Sustainable Horticulture Towards Improving Livelihoods of Farmers - K.K. Jindal, M Premjit Singh
 3. Socio-Economic Impact of Dairy Processing in Rural Livelihood - Arvind Kumar, Z.F. Bhat, Anil Bhat, Sunil Kumar
 4. Artificial Intelligence vis a vis Crop Productivity Enhancement - Manpreet Kour, B.C. Sharma, Jyoti Kachroo and Shakti Singh
 5. Value-Addition in Potato:A Review - Vijay Kumar and Chanchal
6. Technological Interventions in Floriculture for Doubling Farmers Income - Neerja Sharma, Vinod Gupta, Saurav Gupta, A.K. Sinha and Vijay Kumar Sharma
 7. Floral Value Added Products for Employment Generation - Neerja Sharma, Vinod Gupta, Saurav Gupta, A.K. Sinha and Rakesh Sharma
 8. Nursery Management of Ornamental Plants - Neerja Sharma, Vinod Gupta, Saurav Gupta and A.K. Sinha
 9. Organic Agriculture A Fame Changer to Mitigate Climate Emergency - Narinder Panotra, Baneet Kour, Tanishq Sharma, Vikas Sharma Anil Bhat and Vishal Raina
 10. Digital Marketing a Revolution in Agriculture - Mohammad Monis Ansari, Jasbir Singh Manhas and Poonam Parihar
 11. Digital Technology: Transforming Indian Agriculture - Rafia N. Zargar and Sudhakar Dwivedi
 12. Entrepreneurship Development Through Mushroom Production - Priti Singh and J.S. Manhas
 13. Review on Value-Addition of Cut Flowers - Chanchal, Vijay Kumar and Tsewang Dolma
14. Entrepreneurship Development in Specialty Agriculture Opportunities and Scope - Shivani Singh and Piyush Mehta
 15. Socio-Economic Analysis of Lavender Crop in Himachal Pradesh - Sukhjinder Singh and Sharanjit Singh Dhillon
 16. Digitization of Agriculture The Future of Indian Farming - Apoorva Veldandi and K.Madhu Babu
 17. Evaluation of Energy Economics in Cherry Production Process in Kashmir Region - Rigzin Disket
 18. Profitability and Marketing Efficiency of Rabi Pea in Different Agro-Climatic Zones of Himachal Pradesh - Subhash Sharma and Parul Barwal
 19. Specialty Agriculture and Marketing An Exploration of Linkages through Case Study Analysis - Shelleka Gupta, Ronnie Dutt and Bonia Sharma
 20. Sustainable Hill Agriculture in Jammu Kashmir with Reference to Speciality Agriculture - Vishal Raina, Neeraj Kotwal, Mahital Jamwal, Rakesh Kumar, Anjani Kumar Singh, Amrish Vaid, Narinder Pannotra, Vijay Kumar and Sanjeev Kumar
 21. Spawn Production and Value Added Mushroom Products: An Upcoming Enterprise - Sachin Gupta, Moni Gupta, Upma Dutta, Ranbir Singh and Amrish Vaid
 22. Role of ICT in Agriculture A Review - Mohammad Monis Ansari and Jasbir Singh Manhas
 23. Crop Diversification An Efficient Approach for Sustainable Fruit Development under Rainfed Condition - Vijay Kumar, Rakesh Kumar and Vishal Raina
 24. E-marketing for Agricultural Entrepreneurs - Poonam Parihar, P.S. Slathia, J.S. Manhas, Priti Singh and Jamyang Lahm
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